Advanced Introduction to Pricing Strategy and Analytics

Advanced Introduction to Pricing Strategy and Analytics
ISBN-10
1788110080
ISBN-13
9781788110082
Category
Business & Economics
Pages
321
Language
English
Published
2023-01-20
Publisher
Edward Elgar Publishing
Author
Vithala R. Rao

Description

This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing.

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