Digital Marketing: Communicating, Selling and Connecting
- ISBN-10
- 178811535X
- ISBN-13
- 9781788115353
- Series
- Digital Marketing
- Category
- Business & Economics
- Pages
- 224
- Language
- English
- Published
- 2018-06-29
- Publisher
- Edward Elgar Publishing
- Author
- Charles F. Hofacker
Description
Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing, particularly the ways in which customers use digital media, and how technology can be used to fulfil the three key goals of digital marketing:effectively engaging with customers, selling to customers and using the power of networks to make connections with customers.
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Other editions
-
- 2023-03-30
- 261 pages
- Paperback
- Beyond Leer Publishing, an Imprint of Kohli Media LLP
-
- 2021-12-03
- 230 pages
- Paperback
- Social Media Marketing for Beginners
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