Handbook of Research on Gender and Marketing
- ISBN-10
- 1788115384
- ISBN-13
- 9781788115384
- Pages
- 352
- Language
- English
- Published
- 2019
- Publisher
- Edward Elgar Publishing
- Author
- Susan Dobscha
Description
Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
