The Nordic Wave in Place Branding: Poetics, Practices, Politics
- ISBN-10
- 1788974328
- ISBN-13
- 9781788974325
- Category
- Business & Economics
- Pages
- 288
- Language
- English
- Publisher
- Edward Elgar Publishing
- Authors
- Szilvia Gyimóthy, Cecilia Cassinger, Andrea Lucarelli
Description
The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.
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