Psychological and Technological Methods Predict Consumer Behaviors
- ISBN-10
- 179348595X
- ISBN-13
- 9781793485953
- Category
- Business & Economics
- Pages
- 56
- Language
- English
- Published
- 2019-01-09
- Publisher
- Independently Published
- Author
- Johnny Ch Lok
Description
⦁Main Problem Being Addressed of face reading and video camera technology limits Technologies that detect consumers' emotions can help companies to reduce the amount of money waste on unsuccessful product launches by stopping products before they are launched. Methods can be accurately measured consumers' feelings and emotion for a food or beverage product irrespective of consumer's ability to accurately articulate those feelings are needed in order to generate more accurate food and beverage product testing results. These methods will be based on the measurement of human physiology-most likely facial expressions, but they reveal intentionally hidden or subconscious emotions. In addition, the method may be able to decide emotions: Such as happiness, sadness, surprise, fear, anger feeling when one youth person eats a food or drinks beverage product. The first aspect main problem concerns how face reading technology can be measured to predict consumer acceptance level of confectionery foods or soft drinks from their face expression in the short time more absolutely. However, this face reading technology can't be used to predict any consumer's individual enjoyable acceptance satisfactory level when who uses any manufacturer's products in the short time.So face reading technology can not be used to predict any consumer's emotion to reflect to use any product more easily. Thus, I shall recommend how to use video camera recording ethnographic research method to find what factors to influence the consumer who decides to buy the product to use and evaluate whose satisfactory level to use the product at home. I concern how to use video camera to predict consumer individual behavioral process to find why who choose to buy the kind of product to evaluate the most absolute emotion response to find whether who satisfies or doesn't satisfy to use the product. Also how to use face reading technology to measure different level sugar elements to add the confectionery foods to detect the consumer's emotion whether who likes or does not like to eat the kind of confectionery food.
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Other editions
-
- 2019-04-27
- 55 pages
- Paperback
- Independently Published
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