Advanced Introduction to Scenario Planning
- ISBN-10
- 1800376804
- ISBN-13
- 9781800376809
- Category
- Business & Economics
- Pages
- 192
- Language
- English
- Published
- 2022-06-10
- Publisher
- Edward Elgar Publishing
- Authors
- Schoemaker, Paul J.H.
Description
Providing a panoramic overview of the evolving world of scenario planning, this Advanced Introduction uses topical case studies to analyze the developing methodologies of scenario planning. Written by Paul J.H. Schoemaker, a leading authority on the topic, this book synthesizes rigorous theory and practical experiences including best practises, normative views, and future challenges or opportunities for scenario planning.
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