Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey
- ISBN-10
- 1800433905
- ISBN-13
- 9781800433908
- Category
- Business & Economics
- Pages
- 420
- Language
- English
- Published
- 2020-11-26
- Publisher
- Emerald Group Publishing
- Author
- Taşkın Dirsehan
Description
Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.
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- 2020-11-26
- 420 pages
- Ebook
- Emerald Group Publishing
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