Advanced Introduction to Advertising
- ISBN-10
- 1802200894
- ISBN-13
- 9781802200898
- Category
- Business & Economics
- Pages
- 192
- Language
- English
- Published
- 2022-01-21
- Publisher
- Edward Elgar Publishing
- Authors
- Patrick, De Pelsmacker
Description
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
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