Women's Understanding of Breast Cancer and Responses to Breast Cancer Awareness Campaigns
- ISBN-10
- 1805262475
- ISBN-13
- 9781805262473
- Category
- Medical
- Language
- English
- Published
- 2023-05-07
- Publisher
- Hbabhishek
- Author
- Joanne Marcucci
Description
The origin of this research project dates back nearly a decade and begins with a single water bottle. My father, a metropolitan firefighter, who often received free bottled water whilst on duty, brought home one of these bottles after a long shift. I still remember his words, "I thought you would like this bottle because it is pink." He was right. As he handed me a Mount Franklin water bottle with a blue and pink label along with a pink lid, I paid no attention to the label that identified the partnership between Mount Franklin and a breast cancer awareness campaign. I was merely focused on the fact that ordinary supermarket water bottles were now sold in one of my favourite colours. Over time, I purchased 'pink' products (products associated with breast cancer awareness campaigns) on the odd occasion, such as TimTams (biscuits), chocolate, and Avon beauty products; all essential items when you are a young teenage girl. I developed a superficial understanding of the connection between pink products and breast cancer awareness campaigns. I knew that by purchasing these products I was somehow contributing to a worthy cause and was doing my part to be supportive of a disease that I knew very little about.
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