New Insights on Trust in Business-to-Business Relationships: A Multi-Perspective Approach
- ISBN-10
- 1838670629
- ISBN-13
- 9781838670627
- Category
- Business & Economics
- Pages
- 184
- Language
- English
- Published
- 2019-08-15
- Publisher
- Emerald Group Publishing
- Authors
- Arch G. Woodside, Houcine Akrout, Karine Raies
Description
New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
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