Operations Management: Emerging Trend in the Digital Era
- ISBN-10
- 1838811877
- ISBN-13
- 9781838811877
- Series
- Operations Management
- Category
- Business & Economics
- Pages
- 382
- Language
- English
- Published
- 2021-03-03
- Publisher
- BoD – Books on Demand
- Authors
- Antonella Petrillo, Fabio De Felice, Germano Lambert-Torres
Description
Global competition has caused fundamental changes in the competitive environment of the manufacturing and service industries. Firms should develop strategic objectives that, upon achievement, result in a competitive advantage in the market place. The forces of globalization on one hand and rapidly growing marketing opportunities overseas, especially in emerging economies on the other, have led to the expansion of operations on a global scale. The book aims to cover the main topics characterizing operations management including both strategic issues and practical applications. A global environmental business including both manufacturing and services is analyzed. The book contains original research and application chapters from different perspectives. It is enriched through the analyses of case studies.
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Other editions
-
- 2021-11-16
- 242 pages
- Paperback
- Murphy & Moore Publishing
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