New Perspectives on Critical Marketing and Consumer Society
- ISBN-10
- 1839095563
- ISBN-13
- 9781839095566
- Category
- Business & Economics
- Pages
- 252
- Language
- English
- Published
- 2021-03-01
- Publisher
- Emerald Group Publishing
- Authors
- Julie McColl, Elaine L Ritch
Description
Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.
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Other editions
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- 2021-03-01
- 252 pages
- Ebook
- Emerald Group Publishing
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