The Global Market for Higher Education: Sustainable Competitive Strategies for the New Millennium
- ISBN-10
- 1840643293
- ISBN-13
- 9781840643299
- Category
- Education / Schools / Levels / Higher
- Pages
- 200
- Language
- English
- Published
- 2001
- Publisher
- E. Elgar
- Authors
- Tim Mazzarol, Geoffrey N. Soutar
Description
The economic and social impact of international education is substantial with many educational institutions now dependent on the recruitment of overseas students for their survival.
The authors of The Global Market for Higher Education discuss this industry from a strategic and services marketing perspective and suggest a model to explain how to obtain and maintain a competitive advantage. The book draws on more than ten years of research with students and educational institutions in a number of countries, using both secondary and primary data to develop the model. The results presented suggest that an institution's internal resources are key determinants of its appropriate strategy. The authors also suggest that decision makers and education marketers take account of the appropriate market literature when developing international plans and considering new international markets.
This book will prove a valuable contribution to the literature and resources for academics and students, university and college administrators, government officials and policy makers focused on higher education as well as recruitment and marketing offices of higher education institutions themselves.
Get the book
Similar books
-
The Gee Years, 1990-1997
By Malcolm S. BarowayFrom the board room to the press box, from fundraisers to sit-ins, this is the story of a singular academic leader and more than seven years in the history of the complex university he headed.
-
Experiencing Citizenship: Concepts and Models for Service-learning in Political Science
By William E. Hudson, Richard M. BattistoniThis volume is part of a series of 18 monographs service learning and the academic disciplines. This collection of essays focuses on the use of service learning as an approach to teaching and learning in political science.
-
Research in Higher Education: A Guide to Source Bibliographies
By Richard H. QuayOn the American College Presidency : A Bibliography of Theodore M. Hesburgh . Public Administration Series : P1361. Monticello , IL : Vance Bibliographies ... A Bibliography of Arthur M. Cohen . Public Administration Series : P - 756 .
-
The History of White Oak Fork Elementary School, 1916-1958
By Charlene HoffmanThe History of White Oak Fork Elementary School, 1916-1958
-
Knowledge in the Blood: Confronting Race and the Apartheid Past
By Jonathan D. JansenDiscusses how white South African students learn and confront their Apartheid past, and explores how this knowledge transforms both the students and the author, the first black dean of an historically white university.
-
The Treasures of Oxford
By David PiperSir John Evans ' ( 1823–1908 ) great collection , including several thousand implements , stone and bronze , of the Palaeolithic , Neolithic and Bronze Ages , was given by his son , Sir Arthur Evans , in 1927 .
-
Index of Majors and Graduate Degrees, 2000
By College Entrance Examination BoardThis authoritative handbook lets students identify colleges in preferred locations that offer the majors that interest them. Busy students and parents can quickly zero in on colleges with the major...
-
Keeping Pace with Technology: Educational Technology that Transforms
By Kathleen P. KingINSTRUCTIONAL AND INFORMATION TECHNOLOGY Zane L. Berge , editor The Online Writing Classroom Susanmarie Harrington , Rebecca Rickly and Michael Day ( eds . ) Keeping Pace With Technology : Educational Technology That Transforms Volume ...
-
Information Literacy: Revolution in the Library
By Patricia Senn Breivik, Elwood Gordon GeeIn this book, a university president and a library director take a close, critical look at new roles for academic libraries as resources for information literacy.
-
A Handbook for Faculty Development
By William H. Bergquist, Steven R. PhillipsA Handbook for Faculty Development