The New Bottom Line: Bridging the Value Gaps that are Undermining Your Business
- ISBN-10
- 1841125962
- ISBN-13
- 9781841125961
- Category
- Business & Economics
- Pages
- 276
- Language
- English
- Published
- 2004-07-16
- Publisher
- John Wiley & Sons
- Authors
- Alan Mitchell, Andreas W. Bauer, Gerhard Hausruckinger
Description
This radical, provocative and inspiring book explores a tectonicshift at the very heart of business. A shift that?s making the oldbottom line of corporate profitability the servant of a new master:a new ?person-centric? bottom line of personal profitability orvalue ?in my life?. So what? No bottom line? No more profit? Of course not! Every organization must cover its costs. Everybusiness has to make a profit to survive. The authors of The NewGlobal Line remarkably show that the necessary requirements fordoing so are changing, and why this transformation ? containingimportant elements of both evolution and revolution ? is under way,how it?s undermining the foundations of once-great businesses andbrands, and how its throwing up huge new opportunities.
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