The Audience Experience: A Critical Analysis of Audiences in the Performing Arts

The Audience Experience: A Critical Analysis of Audiences in the Performing Arts
ISBN-10
1841507784
ISBN-13
9781841507781
Category
Technology & Engineering
Pages
184
Language
English
Published
2013-07-11
Publisher
Intellect Books
Authors
Jennifer Radbourne, Hilary Glow, Katya Johanson

Description

The Audience Experience identifies a momentous change in what it means to be part of an audience for a live arts performance. Together, new communication technologies and new kinds of audiences have transformed the expectations of performance, and The Audience Experience explores key trends in the contemporary presentation of performing arts. The book also presents case studies of audience engagement and methodology, reviewing both conventional and innovative ways of collecting and using audience feedback data. Directed to performing arts companies, sponsors, stakeholders, and scholars, this collection of essays moves beyond the conventional arts marketing paradigm to offer new knowledge about how audiences experience the performing arts.

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