The Elgar Companion to Consumer Research and Economic Psychology
- ISBN-10
- 1843768704
- ISBN-13
- 9781843768708
- Category
- Business & Economics
- Pages
- 672
- Language
- English
- Published
- 2002-01-01
- Publisher
- Edward Elgar Publishing
- Authors
- Peter E. Earl, Simon Kemp
Description
Presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge.
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