Principles & Practice of Marketing
- ISBN-10
- 1844801209
- ISBN-13
- 9781844801206
- Category
- Industrial marketing
- Pages
- 744
- Language
- English
- Published
- 2006
- Publisher
- Cengage Learning EMEA
- Author
- Jim Blythe
Description
The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
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