This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.
Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of ...
Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media ...
Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web.
Please note: this book is personally guaranteed by the author. If you're not entirely satisfied, in any way, contact Tim directly (details on the back page) to receive a prompt full refund.
A provocative assessment of social media counsels readers on the essentials of what they need to know about using the Internet to expand a business, challenging the claims of online authorities and marketing consultants while tracing the ...
In The Social Media WHY, marketing strategist and international speaker Crystal Washington dispels the myths surrounding using social media for business and concisely demonstrates the very practical ways that innovative professionals are ...
Berger, Jonah, and Eric M. Schwartz. “What Drives Immediate and Ongoing Word of Mouth?” Journal ofMarketing Research, 48.5 (2011): 869–880. 4 The Social Effect of Strangers Occasionally, we find ourselves 3 Why Do We Share Our Opinions?
Shows readers how to utilize social media for marketing purposes.
This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication?