Consumer Empowerment
- ISBN-10
- 1846630320
- ISBN-13
- 9781846630323
- Category
- Consumers
- Pages
- 192
- Language
- English
- Published
- 2006
- Publisher
- Emerald Group Publishing
Description
They write that “marketers are in the midst of a 'retro revolution' in which revivals of old brands and their images are a powerful management option” (Brown et al., 2003, p.19). They offer a logic of retro branding in which revival of ...
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