Impulse: Why We Do what We Do Without Knowing why We Do it
- ISBN-10
- 1847946852
- ISBN-13
- 9781847946850
- Series
- Impulse
- Category
- Impulse
- Pages
- 336
- Language
- English
- Published
- 2013
- Publisher
- Random House
- Authors
- David Lewis, Student of Christ Church and Professor of Ancient History David Lewis
Description
Our lives are shaped by the choices we make. Some are the result of careful reflection; most happen purely on impulse. In this book, chartered psychologist Dr David Lewis builds on his own ground-breaking research at Mindlab International to argue that if we can reach a true understanding of our impulses, we will have a better picture of our actions, our motivations, our emotions and, ultimately, our successes and failures. He asks: - What makes some people so much more impulsive than others? - Why are teenagers so much more prone to acting on impulse? - How can we improve our self-control and resist harmful impulses? And he goes on from their to show how companies are exploiting our natural tendencies to sell us things we don't necessarily need. The result is both a compelling tour of the fascinating and cutting-edge research that is currently being done into the way our brains function and a practical guide to living with impulses while building a more successful and balanced approach to life.
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