Getting Free Publicity: The Secrets of Successful Press Relations

ISBN-10: 1857039726
ISBN-13: 9781857039726
Category: Advertising
Pages: 118
Language: English
Published: 2004
Publisher: How To Books Ltd
Authors: Pam Austin, Bob Austin

Description

If your company, club, church or charity has a story to tell or something new, free or amazing to offer, journalists want to hear from you! This practical guide includes how to write effective press releases and articles, and how to deal with media interviews. CONTENTS: 1. Getting Noticed by Your Customers 2. Making Your Mark with Journalists 3. Getting Media Attention 4. Getting Your Copy Published 5. Telling Your News - Press Releases 6. Becoming an Industry Guru - Articles 7. 'If it worked for them..' - Case Studies 8. Face to Face - Working with Journalists 9. Face to Face - Media Interviews 10. Face to Face - Holding Effective Press Conferences 11. And if they get it wrong... Case studies

Get the book

Similar books

Kleppner publicidad
By J. Thomas Russell, W. Ronald Lane, Karen Whitehill King
Cuando McDonald's lanzó su campaña publicitaria global " generalmente pequeño " utilizando a Justin Timberlake , lo hizo con una agencia alemana .
Kleppner's Advertising Procedure
By W. Ronald Lane, Karen Whitehill King
Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques.
广告学: 原理与实务
By 伯内特, 威尔斯, William Wells
本书简体中文版权归云南大学出版社
Advertising: Principles & Practice
By William Wells
Advertising: Principles & Practice
Social Communication in Advertising: Persons, Products & Images of Well-being
By William Leiss, Stephen Kline, Sut Jhally
Reynolds , T.J. , and J. Gutman . 1984. “ Advertising As Image Management . ... Rotzoll , K. , J. Haefner , and C. Sandage . 1976. ... Ph.D. diss . , Stanford University Sheehan , P. 1972. The Function and Nature of Imagery Bibliography ...
Marketing Miso and Miso Products: Labels, Ads, Posters and Other Graphics, 1971-1999

85 color photocopies and 73 black and white phorocopies of labels, ads, posters and other graphics related to miso and miso products.
Instructors Manual
By William Wells, Janet Dooley, 3rd
van Duyne , D. K. , Landay , J. A. , & Hong , J. I. ( 2002 ) . The design of sites : Patterns , principles , and processes for crafting a customer - centered Web experience . Reading , MA : Addison Wesley Professional .
Letterhead & Logo Design 3: Creating the Corporate Image
By Laura Herrmann
Scott Rowland . Architect PO Box 352 Santa Barbara California 93102 ph ( 805 ) 963-4455 fax ( 805 ) 963-2757 Scott Rowland . Architect Scott Rowland . Architect PO Box 352 Santa Barbara California 93102 ph ( 805 ) 963-4455 fax ( 805 ) ...
Spin Man: The Topsy-turvy World of Public Relations... a Tell-all Tale
By Thomas J. Madden
It takes minimum of $ 16 million Scott Brayton and one of the world's fata billboarde . and 4 year - round commit ment ... Young brother , Todd , is an aspiring driver , and their mother Jean , helps with the scoring and the Ulming .
FCS Advertising and Promotions L2
By Rob Marsh, Maria O'Connor
FET COLLEGE SERIES Advertising and Promotions Maria O'Connor Taki Tshivashe Rob Marsh This one R956 - RFS - CCK6 PEARSON Education South Africa It is illegal to photocopy any pages from this book without the written permission of the ...