Strategic Sport Marketing
- ISBN-10
- 1865089184
- ISBN-13
- 9781865089188
- Series
- Strategic Sport Marketing
- Category
- Business & Economics
- Pages
- 340
- Language
- English
- Published
- 2003
- Authors
- Hans Westerbeek, David Shilbury, Shayne Quick
Description
A fully updated new edition of this comprehensive introduction to sport marketing for both tertiary courses and practising sports administrators
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