Strategic Management: An Integrative Context-specific Process

ISBN-10: 1878289195
ISBN-13: 9781878289193
Series: Strategic Management
Pages: 910
Language: English
Published: 1993
Publisher: Idea Group Publishing
Author: Robert J. Mockler

Description

Rapidly changing external business contexts -- such as worldwide crises, intensifying competition, changing customer needs, and new information needs and technology -- are increasing the need for more disciplines and more adaptive context-specific strategic management. To succeed in your own specific strategic management situation, you need to create an organization that can translate strategic changes into actions resulting in improved operations and profitability.

Strategic Management: An Integrative Context-Specific Process is designed to help individuals determine the various internal and external factors which contribute to formulating strategic decisions for specific business situations.