Generation X: The Young Adult Market
- ISBN-10
- 1885070098
- ISBN-13
- 9781885070098
- Series
- Generation X
- Pages
- 261
- Language
- English
- Published
- 1997
- Publisher
- New Strategist Publications
- Author
- Susan Mitchell
Description
The federal government's detailed demographic data, once widely available to all in printed reports, are now accessible only on web sites, where the data you want are buried in enormous spreadsheets, or by calling the appropriate government agency witha specific request. New Strategist's books make the job easy for researchers. While most of the data in "Generation X: The Young Adult Market" were produced by the government, the tables published in the book are not line-by-line reprints of the government's tabulations. Each table was individually compiled and created by the author, with calculations performed by her to reveal the trends. Each table tells a story about young Americans, a story explained by the accompanying text, which analyzes the data and highlights future trends. This book is part of the American Generations Series, which includes Wise Up to Teens, The Mid-Youth Market: Baby Boomers in Their Peak Earning and Spending Years, and Americans 55 and Older: A Changing Market.
