7 Secrets of Marketing in a Multi-cultural World
- ISBN-10
- 1890009741
- ISBN-13
- 9781890009748
- Pages
- 303
- Language
- English
- Published
- 2001
- Publisher
- Executive Excellence Pub.
- Author
- Gilbert C. Rapaille
Description
7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and the logic of emotion to make domestics and international marketing efforts more effective and profitable.
