Mastering Customer Value Management: The Art and Science of Creating Competitive Advantage
- ISBN-10
- 1893673073
- ISBN-13
- 9781893673076
- Category
- Consumer satisfaction
- Pages
- 372
- Language
- English
- Published
- 2003
- Publisher
- Customer Value Management I
- Author
- Ray Kordupleski
Description
There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.
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