Snapshots: Bookmachine on Digital, Discoverability

ISBN-10: 1899999671
ISBN-13: 9781899999675
Series: Snapshots
Pages: 104
Language: English
Published: 2014-05-22
Author: Bookmachine

Description

This collection of experiences and advice, focused on the most contemporary methods in the global publishing industry, features specially selected pieces from BookMachine's leading publishing blog. Snapshots offers need-to-know information for professional publishers in the digital age. The book shares practical insights from those at the forefront of innovation from traditional publishers to new industry players. Exposing dos and don'ts, challenges and triumphs, Snapshots helps you learn from those that have gone before and be inspired to develop innovative ideas. With collaboration as a constant theme, these writings build a picture of how to: - Develop apps and multiplatform publications; - Use data, discoverability and social retailing to drive visibility for products and services; - Reach target markets through digital promotions and social media; - Organise events to connect readers in the real world. In a time of continual change, this collection snapshots the cutting edge of publishing practice today, zooming in on images of innovation happening right now.