The Pricing Strategy Audit
- ISBN-10
- 1907766006
- ISBN-13
- 9781907766008
- Category
- Business & Economics
- Pages
- 124
- Language
- English
- Published
- 2010-09
- Publisher
- Cambridge Strategy Publications
- Author
- Kent B. Monroe
Description
This detailed self-assessment audit can be used: - to measure and improve the effectiveness of your present pricing strategy - or to create a sound pricing strategy where none exists. First, use the audit to understand the 5 factors to consider when setting prices - and how to balance them. Then get clear answers to questions like these: - Does your pricing strategy support broader corporate objectives? - Have you fully understood the influence of price on your customers? - Do you use price correctly as an indicator of product/service quality? - Do you use reference prices and differential prices effectively? - How well do you use breakeven and profit analysis? - Do you use appropriate pricing strategies at different stages in the product/service life cycle? - How do you use promotions and discounting? - Have you considered the legal issues? The audit doubles as a complete introduction to the whole question of how to set prices and calculate the consequences of your pricing decisions. The audit's 7 steps are: Step 1: Assess the Consistency Between Corporate and Pricing Objectives Step 2: Assess the Relevant Economics for the Pricing Strategy Step 3: Determine How Your Buyers Perceive Prices Step 4: Determine the Relevant Costs for the Pricing Strategy Step 5: Determine the Characteristics of each Specific Price Decision Step 6: Integrate Specific Price Decisions into an Overall Pricing Strategy Step 7: Assess the Administrative Structure for Managing the Pricing Function.
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