Most of us spend at least part of our working lives writing. Whether you are an accountant or a zoologist, chances are you use the written word everyday to inform, to document, to promote and to persuade. Using language effectively is an essential skill at work. Learning to go a step further and use it creatively can bring huge benefits for both you and your business. Inside every mediocre writer at work, there is a better one wanting to come out. All that we need to release us from our verbal shackles is encouragement, a bit of direction and a positive working environment. This book sets us on the right track. It encourages us to be dark angels: to rebel against business jargon and corporate speak, engage our emotions as well as our intellect and put our personality into words.
就是这个idea!
The Creative Problem Solver: 12 Smart Tools to Solve Any Business Challenge
During stage two, called “winnowing,” Collins invites (and pays) individuals with strong discovery skills to participate on a panel to listen to inventors' ideas and evaluate whether a new product idea shows market potential.
大想法策略: 引爆革命性商機的致勝法則
Outlines the popular business trend through which abstract ideas are developed into practical applications for maximum growth, sharing coverage of its mindset, techniques and vocabulary to reveal how design thinking can address a range of ...
This ground-breaking volume on the relationships between tourism and innovation provides an overview of relevant innovation theories and related literatures on entrepreneurship, productivity, regional development and competitiveness, and ...
"Innovation Acceleration: Transforming Organizational Thinking helps readers develop an understanding of innovative organizations, the specific processes involved in corporate innovation, and how to assess an organization's readiness for ...
This ground-breaking volume on the relationships between tourism and innovation provides an overview of relevant innovation theories and related literatures on entrepreneurship, productivity, regional development and competitiveness, and ...
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
Recoge: Apreciaciones sobre la industria de los discos rígidos; Redes de valor y el ímpetu por la innovación; Hacer corresponder el tamaño de las organizaciones con el tamaño del mercado; El descubrimiento de mercados nuevos y ...