Reputation and Image Recovery for the Tourism Industry
- ISBN-10
- 1911396692
- ISBN-13
- 9781911396697
- Category
- Business & Economics
- Pages
- 241
- Language
- English
- Published
- 2019-04-30
- Publisher
- Goodfellow Publishers Ltd
- Authors
- Judith Mair, Gabby Walters
Description
Crises and disasters that impact tourism can have extensive reputational implications for the organisations and destinations involved. This text uses real life cases studies to contextualise the relevant theories and unpacks examples of best practice to show how carefully managed response strategies can ensure the organisation’s future survival.
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