Business to Business Electronic Commerce: Challenges and Solutions

Business to Business Electronic Commerce: Challenges and Solutions
ISBN-10
1931777705
ISBN-13
9781931777704
Category
Business & Economics
Pages
312
Language
English
Published
2003-01-01
Publisher
IGI Global
Author
Merrill Warkentin

Description

"The rapid commercialization of the Internet and success of online direct marketing led to the burgeoning field of business-to-business e-commerce, a growing industry analyzed with the most recent research developments and successful implementation strategies in this business volume. E-commerce environments, supply chain management issues, and value chain networks are explored with respect to process, research, and electronic tendering. More complex discussions of classification schemes, manufacturing connectedness, and structuration theory provide the academic dimension of the practical business challenges presented."

Other editions

Similar books