Who Cut the Cheese?: A Business Unit De-Funmigator

ISBN-10: 1933570814
ISBN-13: 9781933570815
Series: Who Cut The Cheese?
Pages: 202
Language: English
Published: 2005-09-01
Authors: II, Allen Brinkman

Description

In Who Cut the Cheese, Allen Brinkman outlines the most practical, usable and somewhat unorthodox way to help leaders turn a market around within a large company. By using many examples and talking in non-technical language, Allen has made the secrets of managing process, leadership and marketing intellectually available to a wide audience. As Allen clearly points out, large companies typically don't provide a conducive atmosphere for employees to flourish. Tactics that will work successfully on larger scale often fail miserably at the line level. Allen has found a way to personalize his business unit and focus on people. He has clearly demonstrated an ability to attract and retain world-class employees. The 7 key method provides an opportunity for every individual to reach his or her potential. Most importantly, Allen has learned how to have fun while expecting, rewarding and recognizing great individual and team performance. He thrives at the notion employees see his business unit as a great place to work. Prior to this book, there has been little in the way of guidance in operating within a structured environment. Most of the academic and popular literature on leadership is of little use, because it is broad, general and frequently describes tactics that may be appropriate the company as a whole vs. a business unit. This book is about adapting traditional leadership thought, personalizing it and adding FUN to the unique problems of large company business units. Its a fine balance between a light-hearted approach, and a serious topic.