Search Analytics for Your Site: Conversations with Your Customers
- ISBN-10
- 1933820047
- ISBN-13
- 9781933820040
- Category
- Computers
- Pages
- 224
- Language
- English
- Published
- 2011-07-06
- Publisher
- Rosenfeld Media
- Author
- Louis Rosenfeld
Description
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
Get the book
Similar books
-
Family History Digital Libraries
By William Sims BainbridgeOne named Sara and Timberlake had 11 male workers, 1 female worker, and 4 children workers, so it might have employed the Minor family.
-
Foundation Dreamweaver MX
By Craig Grannell, Jerome Turner, Matt StephensSo here's what we need to do to arrive at our layout: s Create the main table to hold all the page elements. s Deal with the navigation area which is ...
-
Cisco CCNA Certification, 2 Volume Set: Exam 200-301
By Todd LammleThis inclusive, two-book set provides what you need to know to succeed on the new CCNA exam. The set includes Understanding Cisco Networking Technologies: Volume 1 and the CCNA Certification Study Guide: Volume 2.
-
CompTIA Network+ Study Guide: Exam N10-006
By Todd Lammle... you can use: –a –A –c –n –r –R –S –s All nbtstat switches are case sensitive. Generally speaking, lowercase switches deal with NetBIOS names of hosts, ...
-
CompTIA Network+ Study Guide with Online Labs: N10-007 Exam
By Todd Lammle, Jon Buhagiar... you can use: –a –A –c –n –r –R –S –s All nbtstat switches are case sensitive. Generally speaking, lowercase switches deal with NetBIOS names of hosts, ...
-
CCNA: Cisco Certified Network Associate FastPass
By Todd LammleS The S reference point defines the point between the customer router and an ... with the letter E deal with using ISDN on the existing telephone network.
-
Stranger in the Chat Room
By Todd Hafer, Jedd HaferA sequel to In the Chat Room With God finds a group of teens contacted by a mysterious and increasingly malevolent character who claims to know about their encounters with the Almighty and challenges their beliefs. Original.
-
Error Correction Coding: Mathematical Methods and Algorithms
By Todd K. MoonM M−1∑ k=0 −∞ ∞ k=0 The average energy per signal E s ∫ can be related to the ... we will deal primarily with additive white Gaussian noise (AWGN), ...
-
Security+ Training Guide
By Todd King... to deal with most , but unfortunately not all , of these potential threats . ... The S / MIME standard implements encryption for message content using ...
-
CCDA: Cisco Certified Design Associate Study Guide: Exam 640-861
By Todd Lammle, Andy BarklS reference point The S reference point defines the reference point between ... with the letter E deal with using ISDN on the existing telephone network.