Blind Spot: Illuminating the Hidden Value In Business

Blind Spot: Illuminating the Hidden Value In Business
ISBN-10
193382056X
ISBN-13
9781933820569
Series
Blind Spot
Category
Business & Economics
Pages
248
Language
English
Published
2016-11-02
Publisher
Rosenfeld Media
Authors
Nathan Shedroff, Steve Diller, Sean Sauber

Description

Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers. In Blind Spot, you'll learn how exceptional organizations—from Disney to Instagram—innovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business—and even your shareholders.

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