Social Media in Sport Marketing
- ISBN-10
- 1934432784
- ISBN-13
- 9781934432785
- Series
- Social Media in Sport Marketing
- Category
- Social media
- Language
- English
- Published
- 2013
- Publisher
- Routledge
- Authors
- Timothy Newman, Brendan Wilhide, Charles Harris
Description
"This compact resource--written from the perspective of the sport professional--addresses the needs of readers learning about social media platforms and tools specifically for sport marketing and sport communication. The examples, case studies, and applications originate specifically from the world of sports and connect industry-specific content with current social media trends. Social Media in Sport Marketing gives you a thorough understanding of the key components of social media, teaches you how to use social media to develop professional as well as personal brands, and discusses the role of social media to increase an organization's reach and revenue."--Back cover.
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