The headlines tell you the numbers. This book tells you how to make them better." Ben Stein, economist, actor, and New York Times columnist "This book is a must-read for anyone who wants to appeal to the most powerful consumers of all time.
"Wise Up to Teens" is the first book to guide marketers through the often confusing but ultimately profitable world of teen consumers.
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings ...
In this chilling and thought-provoking expose, Alissa Quart takes us on a tour of the unsettling new reality of marketing to teenagers, introducing us to the disturbingly savvy advertisers who have targeted younger and younger minds and ...
Marc Kaufinan, “Fighting the Cola Wars in Schools,” Wnslfingfon Post, 23 March I999,Zl2. U.S. Department of Agriculture, “Food Sold in Competition with USDA Meal Programs: A Report to Congress,” l2_]anuary 200 l.
This book tells you among other things--why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.What ...
To what degree does online advertising target children and teens? This informative edition presents essays and articles from diverse viewpoints on the topic of advertising and teenage behavior.
Based on the results of the most comprehensive study of worldwide teen consumerism ever published-27,600 teenagers in 44 countries revealing their stark, startling, no-nonsense opinions and attitudes-this powerful book is required reading ...
This expanded update of Peter Zollo s popular Wise Up to Teens gives readers a thorough understanding of what teens think, feel, and need, what they do, what they buy,...
Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly ...