The Customer-Transparent Enterprise: Beyond 20th Century CRM
- ISBN-10
- 1935723235
- ISBN-13
- 9781935723233
- Category
- Reference
- Pages
- 342
- Language
- English
- Published
- 2010-01-01
- Publisher
- Motivational Press, Incorporated
- Author
- Dennison J DeGregor
Description
This is the breakthrough work that has redefined an industry. Written for business executives by a renowned award-winning C-Level senior executive, The Customer Transparent Enterprise shatters the existing paradigm for customer-centric service, sales, and marketing in the 21st Century. It gives your company the toolkit it needs to move beyond 20th century CRM and compete and win in the age of the Web and the social media-empowered 21st-century consumer. CEOs around the globe have the Customer-Transparent Enterprise on their desks within easy reach. Transform your business for sustainable competitive advantage today!
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