The Elements of Human Behavior: BJ Fogg's Expert Guide
- ISBN-10
- 1947025104
- ISBN-13
- 9781947025103
- Language
- English
- Published
- 2017
- Author
- B. J. Fogg
Description
In this Expert Guide I will show you how to think clearly andsystematically about human behavior. You can use theseinsights to understand what is causing a behavior (¿analysis¿).For example, why does your son always leave his shoes in the living room? These insights can also guide you in creating a solution for influencing behavior (¿design¿). For example, youcan figure out how to get customers to post reviews online.
