Advertising & IMC: Principles and Practice By Sandra Moriarty
Revised edition of Advertising & IMC, [2015]
Based on feedback from reviewers, author Tom Duncan has increased the 2nd Edition coverage of key advertising concepts (like channel marketing, customer service, direct response and personal selling) to ensure a well-rounded approach to the ...
For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers.
The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
For introductory courses in Advertising. Moriarty teaches students about effective marketing.
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version.
Increased Integrated Marketing Communication (IMC) Focus: The broader focus of IMC in this edition includes all the various forms of marketing communication–multi-platform, as well as multimedia– and the discussion is embedded ...
Advertising & IMC: Principles & Practice (Eleventh Edition)
Explains the principles and practices of advertising and other marketing communication functions. This book presents various ways in which companies communicate with business-savvy customers.
Principles of Advertising & IMC