Confirmation bias is the tendency of people to interpret, remember, and specifically seek out information that confirms beliefs they already have. It's part of how the human brain works. Being aware of its existence and how it can creep into your life is the best defense. A growing feeder of confirmation bias in the modern world is the internet, particularly social media, where it's easy to surround yourself with a "bubble" of like-minded people. In this text we will explore the ways that the social media bubble encourages confirmation bias, and how to combat it.
This book will enables us to open our eyes to our own biases in a scientific and non-judgmental way.
Explains how self-delusion is part of a person's psychological defense system, identifying common misconceptions people have on topics such as caffeine withdrawal, hindsight, and brand loyalty.
Using standard methods developed by Neyman and Pearson, positive results reject H0 in favor of the alternative hypothesis (H1). This statistical approach—called null hypothesis significance testing—estimates the probability (p) of an ...
With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.
This book brings together the latest research in this new and exciting area of visualization, looking at classifying and modelling cognitive biases, together with user studies which reveal their undesirable impact on human judgement, and ...
Are online filters just an efficient way to connect, or do they spell the end of democracy? Anyone who has read this book will understand the potential dangers of a society whose assumptions are never challenged.
Facebook, Google, and other major internet companies track clicks and use that data to provide personalized content.
This book provides a concise analysis of behavioural biases and their implications for financial decision making.
From the authors of the popular Dictionary of Media and Communication, Daniel Chandler and Rod Munday, comes a title that complements and supplements their previous dictionary, and that will be of great use to social media marketing ...
As we get caught up in the quagmire of Big Data and analytics, it remains critically important to be able to reflect and apply insights, experience, and intuition to your decision-making process.