Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It
- ISBN-10
- 1999023005
- ISBN-13
- 9781999023003
- Category
- Business & Economics
- Pages
- 202
- Language
- English
- Published
- 2019-05-14
- Publisher
- Ambient Press
- Author
- April Dunford
Description
You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.
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