Guide du Management stratégique: 99 concepts clés
- ISBN-10
- 2100524151
- ISBN-13
- 9782100524150
- Category
- Business & Economics
- Pages
- 408
- Language
- French
- Published
- 2003-02-01
- Publisher
- Dunod
- Author
- Rodolphe Durand
Description
A travers l'analyse de 99 concepts clés, ce livre-guide offre un panorama historique et thématique complet de l'ensemble des pratiques et logiques relatives à la stratégie d'entreprise. Il donne, pour chaque entrée, une définition, des commentaires, un exemple d'entreprise ou de secteurs d'activités et des implications stratégiques. Comportant une perspective critique, il permet de revisiter des concepts souvent mal compris.
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