Communication et environnement, le pacte impossible
- ISBN-10
- 2130740928
- ISBN-13
- 9782130740926
- Category
- Social Science
- Pages
- 110
- Language
- French
- Published
- 2015-01-05T00:00:00+01:00
- Publisher
- PUF
- Author
- Thierry Libaert
Description
Le développement durable a été créé par la communication des entreprises pour réenchanter l’économie et fournir un thème consensuel sur nos modes de développement. À partir de nombreux travaux scientifiques internationaux, l’auteur démontre que la communication sur le développement durable, loin de relégitimer la place de l’entreprise, engendre des effets pervers qui vont bien au-delà des simples attaques en greenwashing.
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