Le guide de l'éco-communication: Pour une communication plus responsable
- ISBN-10
- 2212085745
- ISBN-13
- 9782212085747
- Category
- Business & Economics
- Pages
- 216
- Language
- French
- Published
- 2011-07-07
- Publisher
- Editions Eyrolles
- Author
- Collectif ADEME
Description
Pourquoi intégrer le développement durable aux actions de communication ? Comment éco-concevoir tous les supports de communication ? Quelle démarche adopter pour rendre les manifestations événementielles éco-responsables ? Comment inscrire cette démarche dans la durée, puis la valoriser ? Dans cet ouvrage, l'ADEME apporte des réponses concrètes et argumentées à toutes ces questions, parmi beaucoup d'autres. Fort de témoignages de professionnels de la communication, du privé comme du public, cet ouvrage propose de nombreux conseils, astuces et outils et présente des exemples pratiques, sans oublier des pistes de questions à se poser avant, pendant et à l'issue de toute démarche.
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