Marketing
- ISBN-10
- 2340037735
- ISBN-13
- 9782340037731
- Series
- Marketing
- Category
- Business & Economics
- Pages
- 166
- Language
- French
- Published
- 2019-11-13
- Publisher
- Editions Ellipses
- Author
- Arthur de Montmarin
Description
Une synthèse pour comprendre les différents concepts du Marketing et son application professionnelle au quotidien : de solides bases théoriques pour maîtriser les fondamentaux du Marketing,de nombreux exemples, cas pratiques et interviews de praticiens pour présenter la réalité du terrain. Cet ouvrage apporte des réponses concrètes et opérationnelles.
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