Communiquer sur le développement durable: enjeux et impacts pour l'entreprise
- ISBN-10
- 2708133616
- ISBN-13
- 9782708133617
- Category
- Business communication
- Pages
- 356
- Language
- French
- Published
- 2005
- Publisher
- Editions d'Organisation
- Author
- Maud Tixier
Description
Le développement durable change le management de l'entreprise, il transforme aussi la communication. Mais comment communiquer sur un concept encore flou ? Comment traduire l'engagement développement durable de l'entreprise dans son système de communication ? Comment s'y prennent les entreprises ? Quel est le point de vue des médias, des ONG, des agences de notation ? Autant de questions abordées par les professionnels sollicités pour ce livre. Très complet, cet ouvrage fait l'état de l'art et des pratiques sur la communication du développement durable dans l'entreprise et donne les points de vue croisés de professionnels appartenant à différents secteurs. Il deviendra très vite un outil de travail indispensable pour tous les professionnels de la " communication responsable " et pour tous ceux qui ont la charge de mettre en œuvre le développement durable dans leur organisation. II sera également très utile aux étudiants et enseignants.
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Other editions
-
- 2005-12-02
- 67 pages
- Paperback
- UNEP/Earthprint
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