Pentacom
- ISBN-10
- 2744075841
- ISBN-13
- 9782744075841
- Category
- Business & Economics
- Pages
- 697
- Language
- French
- Published
- 2012-04-27
- Publisher
- Pearson Education France
- Authors
- Philippe Malaval, Jean-Marc Decaudin
Description
Une approche globale et une synthèse rigoureuse, actuelle et attractive des théories et pratiques de la communication. Cette édition actualisée traite des nouveaux outils de communication web et interactifs.
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