Marketing Management
- ISBN-10
- 2744076236
- ISBN-13
- 9782744076237
- Series
- Marketing Management
- Category
- Business & Economics
- Pages
- 888
- Language
- French
- Published
- 2012-06-01
- Publisher
- Pearson
- Authors
- Philip Kotler, Kevin Keller, Delphine Manceau
Description
La bible du marketing par des auteurs de renommée ! Cet ouvrage propose une approche pédagogique claire et logique avec des exercices et des cas variés et tient compte des avancées les plus récentes : marketing responsable, web, marketing expérientiel
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