Stratégie et conduite du changement - 2e éd.: Méthode de management stratégique
- ISBN-10
- 2818809797
- ISBN-13
- 9782818809792
- Category
- Business & Economics
- Pages
- 268
- Language
- French
- Published
- 2020-06-18
- Publisher
- Maxima
- Author
- Gilles Lechot
Description
Tôt ou tard, toute entreprise est confrontée à une problématique de changement qui nécessite de repenser les fondamentaux de son organisation. Et donc d'initier une démarche de type stratégique. Pour ce faire, ce livre propose une approche stratégique systématique permettant de structurer le raisonnement et d'organiser l'action. Il intègre apports théoriques et expériences pratiques pour permettre aux dirigeants de développer leur capacité de conduite stratégique. Et ainsi travailler à la pérennité et au succès de leur organisation.
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