L'édition électronique: de l'imprimé au numérique : évolutions et stratégies

L'édition électronique: de l'imprimé au numérique : évolutions et stratégies
ISBN-10
2867813425
ISBN-13
9782867813429
Category
Communication
Pages
196
Language
French
Published
2004
Publisher
Presses Univ de Bordeaux
Author
Lise Vieira

Description

L'auteure présente les évolutions qui ont marqué l'édition imprimée et l'avènement de l'édition numérique. Etudie le processus de transition de l'une vers l'autre en s'interrogeant sur les liens et les points de divergence existant entre elles. Réfléchit sur les enjeux de ces évolutions et sur les stratégies que les professionnels de l'édition devront élaborer pour s'y adapter.

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